About the Project
25-29 August 2018
Organization: European Cities Marketing
The ECM Summer School provided great insights into the structure and functioning of the Meetings Industry. The programme was filled with up-to-date and cutting-edge examples of European best practice. It laid out a comprehensive framework for the participants to build their expertise in one of the tourism industry’s most lucrative sector. The course was addressed to those just starting out in the Meetings Industry who wanted to get up to speed quickly and to those who were exploring its potential as a commercial and economic development tool.